Image via houseofdrew IG
The 2024 NHL All-Star Game will take place on February 3 at Scotiabank Arena in Toronto, and the NHL and adidas unveiled the jerseys that players will wear on Saturday.
The global sensation Justin Bieber co-founded the fashion business Drew House, with which the jerseys were produced in partnership.
The jersey will be available in four different iterations, one for each All-Star squad. The vivid hues of blue, red, yellow, and white will be used. The collection honors the legacy of each individual NHL club with a team shoulder patch and has a streetwear relationship with the NHL All-Star Game that is culturally relevant.
At 22 inches high and across the entire width of the sweater, the crest on the renowned NHL shield is among the largest ever seen on an NHL jersey. The shield also has increased proportions and bubble lettering.
Building on the success of the previous NHL season, adidas and Drew House collaborated to create a reversible alternative jersey for the Maple Leafs, which is now the 2024 NHL All-Star uniform.
"Since our inaugural year of collaboration with the NHL, adidas has not only elevated but redefined the benchmarks for performance, sustainability, storytelling and design inherent in the iconic NHL All-Star jersey," adidas director of sports marketing and hockey Nic Corbett said. "This season, our partnership with the NHL and drew house presents a distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture. The added layer of enthusiasm stems from the fact that this extraordinary event unfolds in a hockey-obsessed market, amplifying the excitement to unprecedented heights."
The global sensation Justin Bieber co-founded the fashion business Drew House, with which the jerseys were produced in partnership.
The jersey will be available in four different iterations, one for each All-Star squad. The vivid hues of blue, red, yellow, and white will be used. The collection honors the legacy of each individual NHL club with a team shoulder patch and has a streetwear relationship with the NHL All-Star Game that is culturally relevant.
At 22 inches high and across the entire width of the sweater, the crest on the renowned NHL shield is among the largest ever seen on an NHL jersey. The shield also has increased proportions and bubble lettering.
Building on the success of the previous NHL season, adidas and Drew House collaborated to create a reversible alternative jersey for the Maple Leafs, which is now the 2024 NHL All-Star uniform.
"Since our inaugural year of collaboration with the NHL, adidas has not only elevated but redefined the benchmarks for performance, sustainability, storytelling and design inherent in the iconic NHL All-Star jersey," adidas director of sports marketing and hockey Nic Corbett said. "This season, our partnership with the NHL and drew house presents a distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture. The added layer of enthusiasm stems from the fact that this extraordinary event unfolds in a hockey-obsessed market, amplifying the excitement to unprecedented heights."